Campaign targeting tourists traveling by train in CPH
Metroselskabet I/S has created a strong campaign at Copenhagen Airport targeting tourists going to central Copenhagen by metro.
Metroselskabet wishes to communicate the ease of getting to central Copenhagen by metro. Past years Metroselskabet have had similar communication in the luggage area at Copenhagen Airport but with this campaign they are targeting tourists arriving to Denmark through Copenhagen Airport through several touch points. Metroselskabet reaches great impact through a bundle of large analogue surfaces and Airmagines digital network, across the airport.
By doing this Metroselskabet has created a strong campaign across our media surfaces using a combination of our digital options that can be extremely targeted and large analogue impact zones.