The Intelligent Media Solution
Airmagine distributes digital and intelligent commercials in Copenhagen Airport.
Airmagine is a well-established digital operator on the airport advertising market, and has created the world’s first fully digitalised airport advertisement platform in Copenhagen Airport, Denmark.
We have built an intelligent media platform in Copenhagen Airport with 180 locations, and every hour approximately 20 commercial spots are shown in sophisticated playlists across the airport. This gives you, as an advertiser, brand, or agency, the opportunity to reach specific target groups with relevant content throughout the day.
Your advantages of our exclusive digital media platform
Airport advertising has never been more intelligent. We use data from various data sources to ensure that Airmagine campaigns are distributed intelligently to reach the relevant travelers when affinities are highest. This means, that you as an advertiser or agency can purchase different target groups available suitable for your campaign.
Upon the delivery of your campaign, we provide a campaign documentation report based on monthly traffic data from CPH, and passenger surveys from the Danish research institute Wilke. Furthermore, we have the opportunity to provide a documentation video showing the commercial on the screens in the airport.
Unique exposure situation
Copenhagen Airport has experienced a steady growth of travelers in the past years, and with high levels of satisfaction among the guests in the airport, we ensure a positive and relaxed environment for you to meet your target audience: The guards are down, and both business and leisure travelers like to be met with relevant and interesting commercials on the digital screens.
Having digital screens equals flexible campaign handling. Change your campaign as often as you want in your campaign period, and enjoy our intelligent distribution engine, as it makes sure that your campaign is shown in the periods with highest affinity of your target group.
Why spend your money on imprecise Airport-campaigns, when you can buy intelligent distribution and documented contacts? In Airmagine, we provide next level Airport advertising, and the distribution ensures that the campaign is shown only when the target group is nearby. When they’re not, we show someone else’s campaign to make sure that we exploit the present audience. That’s cost-effectiveness in the Airmagine way.
Airmagine provides the opportunity for advertisers to purchase precise and sought-after target groups:
- International, Danish or Nordic
- Business or Leisure
And of course, you can purchase the combination of them all – simply named 'All'.
Copenhagen Airport Shopping Center is regarded to be among the most exclusive airport shopping centers in the world and was awarded Europe’s best shopping experience from 2008-2014. Furthermore, CPH was re-awarded The FAB Award for Europe’s best Airport Food & Beverage selection in 2017. In 2018 CPH was also awarded the ATRS award of excellence in the over 25 million passengers per year category.
High dwelling time
On average, the travelers spend 110 minutes in the airport for departure, and 35 minutes for arrival: Take advantage of this dwell-time and meet the travelers with relevant messages.
Short time to market
Our digital screens show the commercials in full HD, and we encourage our advertisers to provide beautifully designed commercials fit for the exclusive surroundings. Furthermore, the digitisation of the screens makes them agile and quick to reach: Only 3 working days after your confirmed order, you can be visible to the thousands of travelers in CPH. You only need to deliver 2 different formats (portrait and landscape) and you are ready to run your campaign.
Call to action effect
Airmagine advertisers experience a high level of interest and engagement from the travelers in Copenhagen Airport. Combine your digital campaign with an exclusive promotion in the airport, and you will experience a proven synergy effect, which several advertisers have enjoyed repeatedly.
From arrival to departure
Our analysis department is staffed with competent professionals, who are responsible for market analysis, media documentation and inventory management. The department is also involved in consumer insight, effect documentation and customer satisfaction surveys. Therefore it will be of our great interest to establish professional collaboration with you as a media agencies or advertiser, to investigate your benefit of advertising in the airport.
Delivery formats – what to do?
Motion picture: ProRes 422 i UHD (3840x2160) or HD (1920x1080) – Ratio: 16:9 (landscape) and 9:16 (portrait). Still picture: JPEG (quality 100%) minimum (1920x1080) – Ratio: 16:9 (landscape) and 9:16 (portrait). All video material shall consist of deliberate movements and down tempo editing, e.g. with extended fading. There is no sound on the digital screens in the airport, due to the disturbance of the important travel information.
Please, feel free to contact us and learn more about our solutions and products.